Marketing Function free essay sample

Describe what you think has been the contribution of the marketing function, the product design function and the operations function to the success of Swatch?Marketing FunctionThe role of marketing function in the company is to help it identify and source potentially successful products for the marketplace and bring them to market successfully by differentiating it from similar products. For Swatch this was when Nicolas Hayek the company to invest its energy and resources on the new plastic cased watch that was being developed by one of its entities, this new watch used few, cheaper components which allowed a bulk of its manufacturing to be automated, its lowered resale price was its most distinguishing factor which made it accessible to most people.The typical marketing function types within a large business include, but not limited to; market research. This means Swatch had to research thoroughly on what made brands like Casio and Seiko win in this space. We will write a custom essay sample on Marketing Function or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Firstly they would have had to find out all their competitors market information; their pricing, their supply and demand situations, the social trends and technical difficulties that they would later manipulate to their advantage. Secondly investigate the market segmentation for their potential product; how old? what gender? Or what ethnicity demanded their product? They had to do this for each market and every market they wanted to enter, it might be evident though that they didnt fully research the USA market, as the extract says they somewhat failed there. Thirdly they would check what the market trends were; they knew they had only 25% of the market share and needed to grow drastically to not only stay alive but to win in this space, the research they did helped to catapult them to 50% within 10 years. Fourth and finally they had to run a SWOT analysis to check their strengths; this was a low cost, high volume, innovative and automated production product. Their weaknesses were Distribution and Marketing mistakes. Their Opportunities were continuing innovation, ever-increasing variety of product designs, market penetration and expansion. While their Threats included competitor reaction, tax, policy, ethics and social responsibilities change when you own 50% or more of the market.Swatchs marketing plan had to outline their marketing strategy and tactics for the next ten years to reach their goal of doubling their market share; they had a great innovative product at an aggressively competitive price all they had to sort out was place (d istribution) and the different kinds of promotions needed to communicate this product effectively to its consumers [1].Product design functionProduct design is the process of developing or creating new products to be sold to the market, it is normally referred to as new product development [2]. The product design process can be expressed by three main aspects according to Koberg and Bangnell which are;†¢ Analysis: Here we establish a problem and committee to an efficient solution by bringing together all the resources required including research, materials and costs. Their analysis was such that in the early 1980s the Swiss watch industry was nearly dead. Competition from cheap but often high-quality products from Far Eastern manufacturers such as Seiko and Casio had almost obliterated the traditional Swiss industry, they had committed to developing the new plastic-cased watch that had major benefits.†¢ Concept: This is where the condition of the problem becomes the objectives with limitations becoming the parameters of design. In the early 1980s it was expensive to produce watches using Swiss labour, the ability to create an encased watch allowed its manufacturing to be mostly automated and reduce production cost to just 7% of the total cost.†¢ Synthesis: t his is where we ideate, select, implement and evaluate.Operation FunctionThe operation function is a management function of the business is responsible for managing the process of creating products; it involves planning, organizing, coordinating and controlling the necessary resources required for production. There are four main sections, namely; Marketing, Operations, Finance and MIS that show on the organisational chart.†¢ Marketing: The innovative design, some creative marketing, but above all else the operations success at producing the watch cheaper than anyone else brought the company significant rewards [4].†¢ Finance: Through automation and rigid standardization of the internal mechanism of the watch, the company managed this increase in variety without it crippling its costs. It is the success of the companys operations managers in keeping their costs low (direct labour cost is less than 7 per cent of the total cost of production) that has allowed Swatch to succeed [4].Question 2.How do you think Swatch compares with most watch manufacturers? Use marketing environment analysis tools to execute your comparisonIntroductionMarketing Environmental Analysis is strategic analysis tool. It assistances to in categorizing internal and external elements of the environment which affect the organizations abilities to work efficiently. Although a business leader develops companys structure, culture and policies to give vivid guidelines to employees, the success of the business is dependent upon how it deals with external environmental effects [5]. These factors are largely outside your direct control, but you can adapt your business and marketing strategy to take advantage of the opportunities they present while minimizing the potential threats. A PESTLE analysis is the most common way of undertaking such a review; PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors you need to consider.Reference1. www.businessdictionary.com/definition/marketing-function. html2. Morris, R. (2009). The fundamentals of product design. AVA Publishing. ISBN 0-465-06710-7 p. 22. 3. BJ. Gibson, JB Hanna ; CC Defee. (2017). Definitive guide to integrated supply chain management. Pearson FT Press. ISBN 0-13-477806-5. P.34 -494. Marketing management assignment extract. (2018) Swatch Revolutionizes Watch Manufacturer. P 3.5. https://www. marketingtutor.net/marketing-environmental-analysis/6. http://smallbusiness.chron.com/prepare-marketing-environmental-analysis-57550.html7.

Free Essays on Scene Analysis Of Hotel Sorrento

Edwin uses, he is not particularly interested in meeting her Dad. His disinterest leaves Meg in a minor sulk as described when it is said she begins to look sullen. Edwin then half heartedly assures her he will get to meet Wal (her father) and goes on reading the newspaper. The last part in which Meg is quoted to describe Edwin unfavourably to the interviewer is a humorous jab at Edwin. The subject matter of this piece is mainly the theme of homesickness and the sense of belonging.... Free Essays on Scene Analysis Of Hotel Sorrento Free Essays on Scene Analysis Of Hotel Sorrento The scene starts off in Meg and Edwin’s flat. Meg is explaining to Edwin (who is also reading Meg’s interview the paper) how her Dad would react to the English critics scathing remarks about Meg’s book. Meg than starts hinting about how Edwin should meet her Dad. Edwin brushes her off until she goes into a sook. Edwin then promises that he will, in fact get to meet her Dad. After a pause, Edwin asks Meg if she really told the interviewer that she couldn’t return to Australia to live because she is married to a ‘Englishman who is terrified of flying, cannot swim to save his life, and has a morbid fear of mosquitoes and sunburn’. Meg then confirms this statement as true. The scene in question, particularly Meg’s first bit, is an obvious indicator of Meg’s homesickness and desire to return to her family. By listening to the choice of words Edwin uses, he is not particularly interested in meeting her Dad. His disinterest leaves Meg in a minor sulk as described when it is said she begins to look sullen. Edwin then half heartedly assures her he will get to meet Wal (her father) and goes on reading the newspaper. The last part in which Meg is quoted to describe Edwin unfavourably to the interviewer is a humorous jab at Edwin. The subject matter of this piece is mainly the theme of homesickness and the sense of belonging....

Thesis on the book Vox by Nicholson Baker Proposal

On the book Vox by Nicholson Baker - Thesis Proposal Example He further presents that the book could not have been published at a better time considering that this is currently an era shadowed with AIDS and other forms of self exploration. When the two main characters in the book get together through technology, they seem to have begun a new kind of hands-on relationship that is less risky and greatly influenced by technology (ODonnell, 2011: The Encyclopedia of Twentieth-Century Fiction). The book remarkably describes the activities that actually takes place in the real world for instance, it is a common occurrence for most young adults to meet at adult parties and establish a sexual relationship on that instant as it was the case with Abby and Jim, the two main characters in Vox. Baker employs a rather bold technique in describing the unfolding of events between the two especially in which they open up to each other in what first appears to be some form of striptease that gradually turns out into a passionate revelation of truth and fantasies. A careful analysis of Vox will also bring into the readers realization that youths in the contemporary societies do not have any regard in initial courtship and will only focus their minds on sexual activities. In his book, Baker also tries to reveal that there are a number of media through which sexual activities can be perpetrated within the society such as through the phone as evident through the two main characters in the book (Fuller, 1996: Media-mediated relationships: straight and gay, mainstream and alternative perspectives). Considering that sex is part and parcel of humanity right from the time of the ancestors up until now, the novel has considerably strived to present just how this natural human need has continued to be a focal point in our contemporary cultures just as it was in the past. As such, the book therefore presents us with an issue that stirs a mixture of

Cyber Security Information Technology Research Paper

Cyber Security Information Technology - Research Paper Example Their motives are divergent, with some being political while others are just for malicious purposes. This has prompted various government and security agencies to intervene in order to rescue the situation. This paper will analyze cyber security, those likely to be involved in network hacking and the role of the government in protecting infrastructures vulnerable to cyber attacks. Difference between information assurance and cyber security There is a distinct difference between information assurance and cyber security. On one hand, information assurance entails putting in place measures that protect information and information systems, which ensures their availability, reliability, non-repudiation and discretion (Westfall, 2011). The information may either be electronic or general information within an organization. While dealing with electronic information, the system must be able to address the confidentiality concerns, by either introducing passwords or physically protecting the h ardware. Likewise, the information system must be in a position to monitor all the information and direct it to the legitimate users (The national Technical Authority for Information Assurance, 2011). Broadly, information assurance aims at ensuring that information moves to the right person at the right time and place. On the other hand, cyber security involves the effort of the organization or individuals to protect valuable information through preventing, detecting and even responding to prevailing threats. In cyber security, most of the attacks are online, since the process involves the use of the internet, although physical safety is necessary due to the protection of hardware involved in the transmission of information. Some of the threats involved are more serious, although this is subject to the ability of the organization to deal with them (McDowell & Householder, 2009). There are two broad categories of cyber attacks. One is when an attacker studies the security of the syst em and develops malicious programs to destroy the servers. The other attack is the zero-day attack, in which case the attacker bombards the system even before implementing the security measures (Fujiwara, 2006). Potential hackers and their motives Hackers have varied reasons for hacking into a cyber network. It is important to note that anyone can qualify to be a hacker, as long as there is an intention to access private information without permission. The leading cyber threat involves the financial sector, in which case the hackers engage in a number of ways. The first case is account takeover whereby criminals exploit financial and online systems, taking over the functions of the account holders. The aim of this crime is to pose as the legitimate owner, as this gives the criminals access to the accounts. Eventually, the criminals transfer all the cash to their accounts or withdraw the cash for their personal use. Another group of hackers consists of those criminals who engage in t he third party payment processor breaches. In this case, hackers target large multinational companies, which have a large network of payment processors. By compromising the personal identifiable information of the employees of such companies, the hackers go ahead to seek payment or other financial benefits from the employer. Their aim is to siphon as much cash as possible before the organization realizes it is not dealing with the real employees (Snow,

The Sikh Temple Case Study Example | Topics and Well Written Essays - 2250 words

The Sikh Temple - Case Study Example Those who believe in that philosophy join together and a religion is born. Those believers congregate in one place to reinforce their faith and thus places of worship come into existence. It is a long drawn progression whence a religion becomes a reality. It is an ongoing and continuous process that never has an end. The problem starts when places of worship become displays of religious supremacy. The imposing constructions and their special signature are nothing new at places of worship. History is replete with many such edifices to honor conquests and subjugation of their subjects. Many victories have been dedicated to some gods and impressive temples built to commemorate the victories. What is a Gurdwara The word "Guru" is made up of two words- "GU" meaning DARK and "RU" meaning LIGHT. The word Guru means from darkness to light or from ignorance to enlightenment. The one who enlightens is called "GURU". Among the Sikhs the title "guru" was given to the 10 leaders of the community from Nanak (1469-1539), the founder to Govind Singh (1666-1708) the tenth and last Guru. During the times of the early Gurus, Sikh places of worship were referred to as dharamsalas. They were places where Sikhs could gather to hear the Guru speak or sing hymns. As the Sikh population grew, Guru Hargobind the sixth Guru introduced the word Gurdwara, meaning the gateway through which the Guru could be reached. Thereafter all Sikh places of worship came to be known as Gurdwaras. Govind Singh, in 1708, ended the succession line of personal Gurus and installed the sacred book of "Guru Granth Sahib" as his eternal successor. Guru Granth Sahib was compiled by Guru Arjan Dev, the fifth Sikh Guru in 1604. It is a compilation of the actual words spoken by the Sikh Gurus and various other Saints from other religions including Hinduism and Islam. The Background of San Jose Gurdwara Sikh Gurdwara - San Jose, was founded in the Evergreen district of San Jose, California, USA in 1985 by leaders of the then-rapidly growing Santa Clara Valley Sikh community. Initially they congregated in a rented East Bay Community Center. In 1986 they bought a small building on White Road in East San Jose and later added some nearby land. Soon they realized that it would be too expensive to build a Gurdwara of their requirements in the city limits, so they sold that land and in 1996 the Gurdwara Committee under the tutelage of Bob (Bhupinder) Singh Dhillon bought 40 Acres of land near East San Jose Foothills in Evergreen District. The first phase of the project of approximately 20,000 square feet built-up area was completed in August 2004 at a cost of 10 million dollars. With an estimated investment of another 10 million dollars in the second phase the completed Gurdwara will have over 90,000 square feet built-up area, housing all the essential features of a Gurdwara. The Fremont's temple in the Bay area, built in 1991 at a cost of 1.8 million dollars is, at present, the nation's largest. With its completion San Jose Gurdwara will overtake the Fremont temple in size. The Controversy The 90,000 square feet structure sparked controversy when Sikhs first unveiled their aspiration. Ironically, beauty of the site is the chief cause for concern among Evergreen residents; many of them believe the temple may become a tourist's attraction, causing traffic problems

Analysis of the Global Tire Business

Analysis of the Global Tire Business I. Company Analysis 1. Basic Overview The January 2010 issue of Modern Tire Dealer magazine published the 2009 sales data for the global tire industry, and Hankook Tire placed seventh on the list for the fourth consecutive year since 2006. Sales have grown an average of 13.9 percent annually for the past decade, bringing the cumulative rate to 133 percent for the period. More than 70 percent of the revenue is earned outside Korea. 2. Financial Overview Hankook Tire Co. posted improved 2010 earnings year-on-year with its net profit reaching 424.8 billion won ($381 million) last year, up 21.1% from 350.8 billion won a year earlier. The overall global increase has come on the back of â€Å"brisk sales in both domestic and overseas markets.† Sales jumped 19.3% to 3.35 trillion won, and operating profit rose 5.5% to 367.5 billion won. In a separate statement, the company said its consolidated sales, including figures from its overseas operations, reached 5.36 trillion won last year with operating profit coming to 585.8 billion won. According to the annual report the company is targeting 6.06 trillion won in global sales in 2011. 3. Organization Structure Hankook tires organizational structure is matrix structure. Under Global CEO, there are Global Staff (Head quarter by functional Division) and Regional Headquarters (Head quarter by Geographical Division). Both Functional division and Geographical division have the same level of Structure in Global CEO [ Table 1-1 ] Under Global CEO Sourced by Hankook Tires annual report, 2010 Global distribution network consists of four regional headquarters and 80 subsidiaries sales offices and its products are sold worldwide in about 180 countries. 4. SWOT Analysis Strengths Overall, a good financial statement A positive brand recognition on the world market (high quality + low price) A healthy labor-management relations The worlds major tire factory and the proper distribution channels to market demand, building Weaknesses Low investment than expected in the industry (Total asset increase, non-current ratio lower than industry average) RE market is relatively weak compared to the OE market Opportunities Domestic auto demand increases due to tax credited for old vehicles and hybrid vehicles. After the global financial crisis, global tire price competitiveness is getting higher. Chinas tire market increases due to chinas auto market growth Threats From 2009, the prices of natural rubber and synthetic rubber (raw material prices due to the high price elasticity) is rapidly rising II.Industry Business Analysis 1. Industry Environment analysis The global tire market accounted for approximately US $140 billion and 1.25 billion volumes in 2008, according to Research in Tire. While the worldwide tire industry is still largely driven by the well-known multinational companies (in size order); Sales amount of Bridgestone, Michelin and Goodyear are 46% of total sales for top 75 ranked companies (2008 years). Sales portion (of world top 11th to 7th Tire companies) increased to 31% in 2008 compared to 20% in 1998. Its because the subsequent tire companies based on the high growing market such as China, Taiwan, India, and Russia are getting larger. On the other hand, the sales portion of 3 Korean companies in the world market steadily increase in 2010s and have taken 5~6% from 2006 year. Tire Industry has the entry barrier such as huge a capital injection, technology competition, brand establishment, and distribution channel, so it is formed as oligopoly in each nation. But top raking companies has the competitive in major market of North-America and Europe. This market is divided into following basic categories: OE (Original Equipment) which providing to Car manufacturing companies, and RE (Replacement Equipment) which providing to tire distribution. RE market size is 3~4 times bigger than OE market. Compared to OE sales which are affected by the volume of car production, RE has stable consumption market in proportion to the registered number of car and average operating mileage of car. [ Table 2-1 ] World Major Tire Companies 2. Competitor analysis 1) Michelin Strengths 100 years of tradition with the highest international brand awareness and increase reliability, high technology based on more than 10% of homeopathic products are highly priced. Michelin recently after driving it to the driver of a flat tire platform developed by us after a run on the world market has raised more than 2%. By successful overseas, and currently has 57 global offices with two thirds of the total production is done overseas. Weaknesses Michelins new products are released once every two years. This once in six months compared to other companies to launch new products launched at longer intervals tends to slow the market responsive. 2) Kumho Tires Strengths Color tires, aircraft tires, racing tires, passenger tires, truck and bus tires, industrial tires, and a variety of excellent products and sell to the general consumer confidence and job-oriented consumers are demanding. In addition, through the diversification of high-performance products to market is increasing grip. In addition, the current four car race competition among the three has been supplied by Kumho Tire. Weaknesses Car racing is not an active participant in the company as an official support is simple, has done. Also entered the Chinese market early in the shift is not performed correctly, but not localization, market share is very low. 3) Nexen Strengths Based on stable labor-management relations for 3 consecutive years of financial tire manufacturer has the best financial structure. In addition, the price is so competitive. Weaknesses Both low technologies value-added market shares due to the low productivity focused mainly the domestic market. But overseas sales by focusing on profitability are difficult to expect. III. International Business Strategy Analysis 1. Ideal International Business Strategy Analysis Pressure for global integration Globalization of markets: Basic needs of customers are not quite different globally. The convergence of customers for an automobile tire makes tires makers go global. Tire industry has similarities in products, customers, and even operating structures. The objectives of tire makers are mainly how to focus on minimal costs and maximum value. Globalization of production: Standardization of tire drives the globalization of market. Since tire industry is typical the manufacturing industry, it can benefit from economies of scale and cluster effects at specific locations such as Hungary aiming European market. Pressure for local responsiveness Customer divergence: Customer and country divergence are middle due to following reasons. Since a tire is complementary goods of an automobile, a tire market is strongly affected by an automobile market. In developed countries, there is no big pressure for local responsiveness because economic conditions and infra structures for a tire market are quite similar. However, in developing countries such as BRICs the gap between rich and poor are wide and road conditions are very different. It means that Hankook tire has to figure out what the customers want. Host government policies: A tire industry is perfectly related to an automobile industry and many local companies try to enter its home and expand their business. Therefore, host government such as China might be sensitive and hostile to foreign company. Therefore, it might be a good way for Hankook tire to choose Global Strategy or Transnational Strategy. 2. What Hankook Tire did? 5 RD Centers: Korea, U.S.A, Germany, China, Japan 5 Factories: Korea (2 factories), China (2 factories), Hungary 4 Regional headquarters and 80 subsidiaries Sales office Sold its products to 164 countries Hankook Tire is steadily improving its image as a premium brand through  aggressive global marketing and continuous research and development efforts. 3. Hankook Tires entry to other countries Internationalization Phase and Entering Countries 1) Beginning phase (1981-1998) Established Hankook Tire America Corporation (1981) Established its Beijing branch in China (1994) Established Europe Technical Center (ETC) (1996) Established China Technical Center (CTC) (1998) 2) Expansion phase (1999-present) Completed Jiangsu and Jiaxing Plant in China (1999) Opened Europe Distribution Center (EDC) in the Netherlands(2001) Hungary Plant begins production (2007) 100 millionth tire produced in China (2007) Detailed information by main countries 1) China A. Objectives of Internalization To create demand in the fast growing market with high infinite potential Expand its tire business in China with increasing automobile industry B. Consideration for Site Selection Economic: Continuous double digit growth. Explosion of middle-high income consumers Social/Political: Communist country geared toward open policy. Easy to enter due to its similarity to Korea in terms of social, cultural and geographical aspect Tire Industry: World largest tire manufacturing company (over 337 million yearly, *source -Tire Business), World highest growth rate on domestic market sales C. Entry Mode Founded Beijing branch in 1994 and exported Establishment of Joint-Venture with Chinese Company which is located in Jiangsu and had a good relationship with them Established China Technical Center in 1998 and completed Jiangsu and Jiaxing plant in 1999 Expansion of distribution channel in 10 major cities Roll-out of TStation one-stop auto service concept in Shanghai in 2007 Operating 40 TStations and 400 Tire Towns in China D. Outcome Recorded 20% of market share which is 1st in China and 1.4 trillion won of sales revenue in 2010 Supplied its products to more than 30 automobile companies in Chinese market such as Volkswagen, PEUGEOT, Ford and NISSAN [ Table 3-1 ] Hook Tires ability of production and plan for expansion Home Abroad Total Plan for expansion 4,300 China: 2,800 7,600 Build additional factories in Hungary (+500) Hungary: 500 Establish 3th factory in China and 1st one in Indonesia Making a plan to produce 110 million a year until 2014 Sourced by Hankook tires IR 2) Hungary A. Objectives of Internalization Cost Reduction for Distribution and Manufacturing Hungary is a good place for first foray before expanding its entry into Western Europe countries B. Consideration for Site Selection Economic: Risk minimization of current exchange rate among EU countries Social/Political: Reduction of possible trading disputes and not imposing antidumping tariffs among EU countries Tire Industry: Europe is taking 30% of world tire market C. Entry mode Established of Europe Technical Center in 1996 and began Hungary Plant in 2007 Decided to build additional two more factories in 2010 to be able to manufacture 12 million per year 4. Evaluation and key learning from previous case The tire industry is multinational in nature; therefore, production plants are situated in virtually every geographic region, particularly in North America, Europe, Japan, other Asian countries. Strategic supplies of natural rubber integral to the production of certain OTR tires are situated near the equator in many of the Asian countries, including Malaysia, Indonesia, Thailand, India, and China. Large global tire plants in many regions of the world have the capability to produce a variety of tires including passenger car, truck and bus, and certain OTR tires, variably dependent upon logistics, demand, and affiliation. In this competitive industry, Most of Hankook tires international business turned out to be sustainable. Especially, the success in Chinese market is meaningful in respect of Hankook tire has been leading other competitors with high quality strategy operating Tire Town and differentiation strategy managing premium store TStation. The next step was to expand its market to Europe, America, and other countries. To be successful in these new markets as they did in China, Hankook tire should analyze the target market thoroughly and implement appropriate strategies optimized to each market. IV. Companys TO-BE Analysis 1. Should Hankook Tire really go to global market? As shown above, Hankook Tire has been tried to expand their business to global for a long time and seems to place good position in China market. With the effort, the company shows possibility to be a global big player with competitiveness. Thus, they need to keep their global strategy and to expand global business further. Before the expansion, however, Hankook Tire should scrutinize below questions. What are the core competitive points of Hankook Tire? What were the key success factors of Hankook Tire for China market? Is the success factors are applicable to other markets such as Europe and America? 2. Does Hankook Tire still have the chance globally? Most of all, the critical success factor of globalization of Hankook Tire is successful penetration into China market based on competitive price with better quality, preoccupancy, and well-established brand value. Tire industry has been threatened sharp rising of the price of raw materials and it results short-term shortfall of profitability. Global top-tier players are suffering from the situation of increasing price of natural rubber under lower demand of tires and do not show sufficient capacity to prepare for business recovery. Whereas, Hankook Tire maintains relatively higher profitability than other global top-tier competitors and it may give good opportunity for the company to be grown by ‘survivor effect. Moreover, the good profit structure makes Hankook Tire offer good suggestion to dealers. There is no doubt that it is the right time for Hankook 3. Our suggestions Hankook Tire ranked 1st place of PCR (passenger car radials) with 30% market share in China, which is one of the biggest potentials, and marked 7th in worldwide tire market. However, strong global competitors are continuously expanding their investments in China market and thus the competition is getting much fiercer. Furthermore, the price of raw materials is going up and it does deteriorate the operation profit. Therefore, we would like to suggest three strategic pillars for Hankook tire to acquire competitive edge of global competition and to explore new chance for the growth as below. 1) Reinforcement of the leadership in Emerging market focusing on China Aggressive penetration and expansion strategy of Hankook Tire for emerging markets is most appropriate to broaden the gap with following competitors at this point. Enhance competitiveness in Original Equipment (OE) tire market through strategic alliance with one of the big automobile companies such as Hyundai-Kia motors which is the 2nd player of China automobile industry. Preoccupy upcoming explosive market of Replacement Equipment (RE) tire through technology driven, value added products such as UHP(Ultra High Performance) Expand T station business, a new distribution channel which makes high profitability through direct sales to consumer, provides highly qualified service and image, and enables CRM. Develop localized tire products considering Chinese specific culture, weather, and economics. For example, customized tires for reckless driving and overloading vehicles. Diversify product portfolio from tires for PCR to bus, truck, and light trucks. 2) Expansion of growth opportunity in Developed market such as America US market registered cars are 250 million and among this newly producing car only shares 13 millions. It is the biggest RE tire market preferring premium brands. Hankook Tire started to export 1986 and 2010 sales revenue reached US$ 1billion. Market share of Korean tire companies in US market gradually increased from 2.5% in 2000 to 8.9% in 2009. It is primarily driven by increased preference to Korean brands of US dealers. Korean brands demonstrate significant higher market shares than wholesalers distribution rate and it provides the dealers higher profit. Moreover, top-tier players still maintain oligopoly but decrepit facilities and inefficient cost structure let disappear advantages of local production. Closing of the factories decreases capability of production in US and thus the amount of export tends to increase continuously. Lastly, as US government adopted a protectionist stance as evidenced by the imposition of an additional 35% safeguard tariff on Chinese-made tires, Hank ook Tire should handle the rapidly changing business environment with appropriate countermeasures at the right time. To leverage the above opportunities, we would suggest expanding the business with premium tires based on local production and efficient supply chain management (SCM), getting competitive edge in North and South American area. Build a new factory in Mexico and produce two separate line products; Mexico has several advantages as supplying headquarter for North and South America: Free trade with US, lowest labor cost among North America countries, and geographic advantage for effective supply between North and South America. Two separate line products may satisfy different needs of the customers: technology-driven, premium tires for North America and cost effective, low price tire for South America. Accelerate market penetration taking advantage of relatively high profitability. Hankook Tire should expand Original Equipment (OE) tire sales and distribution channels because OE lasts averagely five years before replacement and around half have a tendency to keep their original brand in the timing of replacement. If Hankook Tire has an advantage on production of functional OE tires or distribution with aggressive investment under depressed tire market, allied with major automobile companies such as Ford which already established cooperation, it would be good chance to make a new leap forward as one of the big global players in tire industry. 3) International business management for long-term competitiveness For the long-term success of global business for Hankook Tire, our team suggests that high global efficiency and high local responsiveness be needed as strategic alternatives for international strategy Achieve economies of scale on the long term point of view. Due to the nature of the tire industry, the economies of scale with high foreign investment with extensive coordination would be effective way to strengthen the long-term competitiveness. Secure global scale efficiency through the localization Since 2009, Hungarian plant has achieved to save the short-term logistic costs and shorten the delivery period from 2-3 weeks to 2-3 days. And also enhanced market recognition in Europe. This is good example to have raised the market share through the localization. To build the next-planed Indonesia and China plant may helpful to strengthen long term competitiveness. Decentralization Strategy by ongoing training program for local people. Trained local people could take the initiative to enhance not only the production efficiency and quality but also the sales. Thus, training program for local makes to strengthen the long term competitiveness

Destruction through Imagery and Theme in The English Patient Essay

Destruction through Imagery and Theme in The English Patient The imagery in Michael Ondaatje's novel The English Patient serves to illustrate the theme of destruction in this novel. The setting of the novel as well as the characters themselves present to the reader a vivid picture of demolition. Critics also find that Ondaatje's imagery is a vital element in the presentation of this theme. The English Patient is set at the end of World War II in a war-ravaged Italian village. Ondaatje gives vivid descriptions of the damage the village sustained due to the war: As the hill town began to be torn apart like a battle ship at sea, by fire shells, the troops moved from the barrack tents in the orchard into the now crowded bedrooms of the old nunnery. Sections of the chapel were blown up. Parts of the top storey of the villa crumbled under the explosions. (12) Ondaatje's detailed and memorable description completes his picture of the county side. "Dead cattle. Horses shot dead, half eaten. People hanging upside down from bridges" (Ondaatje 19). This elaborate a...

Mary Shelley’s Frankenstein Essay

Shelley wanted the audience in this scene to feel greater sympathy for the monster as he is turned away yet again by mankind because he is simply judged too quickly because of his appearance. Branagh remains true to Shelley’s intentions in this scene by making the monster appear heartbroken. Cries echo through the forest, he runs with a limp through the forest away from the house and collapses on the ground as soon as he thinks he is out of sight from the family. These things were very good for building up sympathy for the monster. This scene is also where we see the monster beginning to change. He goes back to the house and sees that the family have fled their home, this makes the monster so angry and upset that he sets fire to the cottage and swears that he will have revenge on the man who made him, so he reads the journal left in his jacket and goes to Geneva to get his revenge on Frankenstein. Branagh made this part of his film very dramatic by using very fast powerful music against the roaring of flames and black smoke that engulfed the cottage and the monster stood in front of the cottage looking fiercely at the flames with a look of anger in his eyes. This is good because it shows that the emotions and feelings which the monster has been hiding are all being forced out of him because he is determined to find answers to all the questions he has about his life and this is exactly how Shelley intended this scene to look as the monster suddenly realises his purpose of life is an experiment. When the monster kills William and sets up Justine Branagh managed to plan this very well because Shelley wanted the monster to kill the little brother and also be able to plant it on Justine without losing sympathy from the audience for the monster and Branagh is able to do this by not actually showing the monster killing William. In the next scene the monster and Frankenstein meet in the mountains, the monster has his chance to get his answers from the man who made him. The monster comes across as being very certain of his knowledge and his feelings. This appears to scare Frankenstein because he doesn’t actually know why he did something so evil and didn’t realise the greatness of the pain he had caused. Shelley wanted this conversation between the monster and Frankenstein to make the audience judge the monster as the ‘good guy’ and Frankenstein as the ‘bad guy. ‘ Branagh does this by making the monster talk and ask a lot more questions than Frankenstein. Frankenstein has a look of shock on his face throughout the conversation but the monster looks very certain and meaningful of everything he says to Victor, again making the monster seem superior to Frankenstein. Shelley wanted the audience to feel that the monster only did certain evil things because he was given emotions and senses but not shown how to use them and Branagh fits that into the film by the monster asking Victor Why he made him and brought him into the world to live and so very quickly and then left him to die. Shelley believed that no child should be bought into the world without being loved by parents; Branagh shows this belief of Shelley’s by building up a father and son relationship and shows the father-like character abandoning an innocent child-like character. The monster asks one thing of Frankenstein and that is to have a bride that will look as ‘ugly’ as him so that she would accept him for whom he is and vows that they will never be seen again. This again shows the maturity and sense of the monster. Frankenstein grants him this and promises he will have his bride. Frankenstein doesn’t keep his promise and returns home to marry his bride and travel away with armed men on their wedding night so they will have protection if the monster does come to kill them which he promised he would if he did not get his bride. It is a dark and stormy night and raining very heavily which makes it very hard to see through the dark night, Frankenstein goes outside because he thinks he hears the monsters pipe playing and leaves Elizabeth on her own, quiet slow music start to play but it starts to get faster and louder which says to the viewer that the monster is close by, which he is because he climbs through the window and punches Elizabeth in the chest and pulls her heart out, spraying blood everywhere making a very gruesome sound and very nasty to look at. Frankenstein refuses to accept the death of his new bride so he takes her back to his laboratory and starts cutting up Justine’s body and stitching parts of her and Elizabeth together and revives her so once again we see all the gory bits of limbs being cut up and sewn together, as Elizabeth awakens she realises what Victor has done to her as the monster comes into the laboratory and mistakes her for his bride which victor had promised her, she becomes so angry and upset with the fact that she has been part of Victor ‘playing God’ she sets herself on fire and runs through the house alighting everything. This scene is again highly over exaggerated, as it is very gory and horrifically unnecessary to the viewer. As Walton and his crew come to burn Frankenstein’s body the monster emerges from the distance and is offered by Walton to come with them, this being his first offering of acceptance to mankind, the monster says â€Å"he was my father† and decides to set himself alight upon Frankenstein’s body so that they burnt together. I think Branagh managed to remain true to most of Shelley’s intentions of ‘Frankenstein’ by portraying the monsters character as a very innocent, childlike character linking it all in very well with Shelley’s beliefs she had before and whilst writing ‘Frankenstein’. Branagh definitely pandered to the accepted stereotype of the horror genre by showing a lot of close-ups of quite disturbing images and very horrific noises that went with the images that a book can’t do. Branagh also used a very wide range of music that managed to fit into all the horrific parts of his film very well. Charlotte Tufnell 10M Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Different Views on Eileen Chang’s Early Fiction from the 1940s to the Present essayEssay Writing Service

Different Views on Eileen Chang’s Early Fiction from the 1940s to the Present essayEssay Writing Service Different Views on Eileen Chang’s Early Fiction from the 1940s to the Present essay Different Views on Eileen Chang’s Early Fiction from the 1940s to the Present essayEileen Chang is the writer, whose works were neglected in China because of the suppression of her literary works by the Communist regime. She remained virtually unknown in China for decades, while her works has gained the public and critics’ approval at the international level. Her works became renowned and popular in many countries of the world.However, the question that begs is whether her works were dangerous for the ruling regime in China that forced it to ignore her books and her contribution to the modern Chinese literature or probably she just became the victim of the undemocratic, repressive regime that fears all ideas, which are different from those promoted by the regime. In fact, the originality of her works and the writer’s focus on the position of woman and her role in China, which was quite different from Communist ideals, but close to the real life. Eileen Chang has uncovered the role of women in China through her major works, such as The Golden Cangue and Love in a Fallen City, which are a quintessence of historical awareness and moral judgments about women in China.According to the feudal ideology, female had no independent personality in ancient China, and this traditionalfeudalideologyevenaffectthenewgenerationwomenaswell. EileenChanghad a distinctiveunderstandingon female thatdifferentfromotherauthors. She paid a lotofattentiontowomenanddescribedmanytragic female characterswithherunique perception. Female characters play the main part in many of Eileen Chang’s works, including The Golden Cangue and Love in a Fallen City.At the same time, the author does not just tell a conventional story of a woman but also uncovers the historical context and the role of woman in Chinese society. She uncovers the real life of women and the emerging conflict between their strife for self-realization and changing their social role, on the one hand, an d the dominant, biased and prejudiced view on the role of women in Chinese society of that time. In such a way, she uncovers the intrinsic conflict between attempts of women to become more independent and equal to men and the male-dominated ideology and culture of the 20th century China. At this point, a sort of marriage obsession determines, to a significant extent, actions and life of the main character of Love in the Fallen City, while the main character of The Golden Cangue has failed to lead the life she wanted to and marry the man, whom she really loved, and became the loser, whose failure in her life extrapolated on her own children.Love in a Fallen City  describes the lives of women located between the modern and the traditional, trapped by limited options and social constraints, and forced to find a balance between respectability and freedom (Yee, 2012). The main character of the short story views the marriage as her life’s priority but she confronts numerous chall enges on her way to the attainment of this goal. However, the problem is that her dream of marriage is rather the result of the impact of gender-related biases and dominant social views on gender roles. She believes that marriage is essential for her as for a woman. She turns out to be vulnerable to the impact of social norms and belief that a woman should be a good wife and mother but, eventually, her personality comes into conflict with the dominant social view on the role of women. As a result, her pursuit of personal happiness and independent life, on the one hand, and the burden of social biases and stereotypes, on the other, come into clashes and make her life virtually unbearable.Love in a Fallen City  portrays BaiLiusu and Fan Liuyuan as selfish people thus their so called love is just to get what they need instead of chasing love. â€Å"He was just a selfish man, and she was just a selfish woman† (Chang, p. 277), they tried to exchange what they really need with th eir â€Å"love†.  In such a way, the main characters of the short story were selfish in their love and they pursued their own goals and did not love each other.At the same time, the strife of Bai for marriage becomes obvious in the episode, when Fan mentioned the verse in The Book of Songs: â€Å"Life, death, separation- with thee there is happiness, thy hand in mine, we will grow old together.† But Bai said â€Å"Why not go ahead and just say, flat-out, that you don’t want to marry me, and leave it at that!†(Chang, p. 268).Marriage was so important to her that made her lose the ability to love someone without counting the profit she can earn from the relationship. She would lose the trade with Fan because she misunderstood the rules. Fan repeated again and again that he needed her to understand him by saying â€Å"I don’t understand myself- but I want you to understand me!†(CP p. 263). In such a way, she wants to live the happy life and e njoy her life without any responsibilities and obligations but, on the other hand, she has to marry and the marriage bounds her freedom drastically. In such a situation, she cannot understand Fan Liuyuan, who looked for a different love and relationships with Bai. In fact, â€Å"it turned out that what Liuyuan cared about is spiritual love†(Chang, p. 264). She agreed since spiritual love leads to marriage, but she is just using Fan to reach her goals. In such a way, the main character of Love in a Fallen City challenges conventional norms and destroys the idealized image of a Chinese woman, who is a faithful and devoted wife, who adores her husband. Instead, Chang depicts a pragmatic, cold-blooded woman, whose reason is stronger than her feelings and, in this regard, she has features, which were traditionally attributed to men rather than women in China.The resolution of the story comes at the end and  it is the ending haunted by uncertainty and dark premonition.â€Å"Hong Kong’s defeat had brought Liusiu victory. But in this unreasonable world, who can distinguish cause from effect? When the  huqin  wails on a night of ten thousand lamps, the bow slides back and forth, drawing forth a tale too desolate for words - oh! why go into it?†(Chang, p.297). In such a way, the conflict between Bai’s personal identity and dominant cultural norms reveals the profound transformation that has started in Chinese society, as women came to the point, when they became aware of the necessity to change their role and stand on the equal ground compared to men.The Golden Cangue tells the story of a woman from a poorer family - she has worked in a shop selling sesame oil - who is married into a wealthy, traditional family, but to a cripple (Huang Keyton, 2011). Through her attempts to maintain her status and her prickly personality she alienates her in-laws as well as those of her own family who try to stay in contact. And then, after she has gained independence on the death of her husband, she takes out her bitterness and frustration on her own children (Sze, 2010). The main character of The Golden Cangue is quite different from the conventional female character traditionally depicted in Chinese literature. Instead, Eileen Chang focuses on the depiction of the female character, who wants to break through existing conventional social norms but fails and her failure to break down all those social norms that bound her and ruin all her life. In despair, she has nothing to do but to ruin the life of her own children. In such a way, the author shows how gender-related biases and stereotypes keep Chinese women within boundaries imposed on them by the male dominated cultural and social norms and which deprived women of their full freedom. The main character of the short story is virtually forced to marry a sick man because of his wealth. However, as she marries, she cannot take decisions and act in the way she likes and really wants. For example, she falls in love with her brother-in-law but she cannot break the existing social and cultural norms and start relationships with him or divorce her husband and marry his brother. Such an act would be absolutely unthinkable for a woman in China in that time. At this point, the main character of The Golden Cangue faces the similar conflict between her personal aspirations and desires and social norms and rules as does the main character of Love in a Fallen City. She wants to rebel against existing social norms but cannot dare to do it. As a result, she comes to the point, when she understands that her life was a sheer failure and the only way she finds out is to ruin the life of her children because probably she is so desperate that cannot afford their happiness and she is locked in her ‘kingdom’ created respectively to norms of Chinese society but, under the impact of those norms, which made her unhappy, she becomes tyrants destroying the life of he r children. Eileen Chang didn’t portray too much about the personality of Ch’i-ch’iao, but paid much attention on the spirit, focusing on the character’s inner world. In Ch’i-ch’iao’s mind, her inner world was dominated by human desire, thus we can observe extreme changes of her personality during the domination. Under Eileen Chang’s description of Ch’i-ch’iao, regardless of the ending and her fate, she already became the slave of money and the capture of human desire. We can see the overwhelming power desire has on Ch’i-ch’iao, regardless of her social class, causing a human tragedy in extreme circumstances when her goal is unattainable.Eileen Chang reaches her goals to show the position of women in Chinese society and their strife for changes using her literary works and vivid and challenging life stories of her main characters. At the same time, she also uses skillfully diverse stylistic devices t o convey her main points to the audience. In this regard, the rich imagery and profound exploration of human nature are distinct features of Eileen Chang’s major works, such as The Golden Cangue and Love in a Fallen City. Chang attempts to explore the internal world of her main characters and show the audience how different the internal world of her main characters is compared to what the public can see. The main characters of The Golden Cangue and Love in a Fallen City live a normal, regular life of typical Chinese women. However, as the author uncovers their internal world, the audience learns that their seemingly perfect and happy life is illusory, while, in actuality, they suffer and their life is unbearable for them.The Golden Cangue and Love in a Fallen City transcend historical awareness and moral judgments (Zaifu, 2009). The main characters of her short stories confront the problem of the conflict between their internal desires and wants and social norms and rules. Th ey want to break free of social biases and norms, which though turn out to be too strong for them.There is a mix of traditional Chinese and Western influences in Changs style as well as in the situations of her characters (Zaifu, 2009). Her descriptions of objects and clothing and little details are realist but also convey classical imagery and symbols (Zaifu, 2009). The events covered in these novellas span considerable periods of time - many decades in some cases - and they are almost family sagas, tracing the life stories of individuals and their families (Yee, 2012). In some ways her canvases are quite limited, but Chang fits a real diversity of characters and events onto them (Yee, 2012). In such a way, the main characters of her stories uncover her vision of the role of women and changes that occur in Chinese society.Thus, Eileen Chang reveals profound changes in Chinese society that have changed the role of women. She concerned about the ordinary womenwho have desolate fate s, and tried to tell people how difficult for these women to survive in this powerful male-dominated society. Women faced the problem of the persisting pressure of male-dominated cultural norms and values and their personal aspirations. The fate of the main characters of her short stories reveal the emerging conflict between women’s strife for equality and freedom and persisting social and cultural norms. AfterreadingthenovelsofEileenChang, I thinkeverywomenshouldlivedependentlybypursuingtheirownidealandrealizeself-worth, inordertolivebetterinthismodernsociety.

Ethics of Business and Dental essays

Ethics of Business and Dental essays The responsibility of communicating with dental patients can be very humbling. As a volunteer at the New River Valley Free Clinics Dental Program, I speak with people who often have no health insurance and insufficient income to pay for dental services. Many prospective patients are anxious and in pain. My job is to gather their personal information, get a description of their problem, and schedule them for an appointment. One aspect of my position I find particularly challenging and enjoyable is the adjustments in communication I must make to effectively interact with people of varying personalities and educational backgrounds. Whether they are rude and impatient or lighthearted and optimistic, I constantly strive to offer reassurance, understanding, and a solution to their particular dental problem. On the whole, patients sincerely appreciate the care they receive from the Dental Program. The role I play in the relief of patients or retaining their self-confidence is not onl y humbling, but it also confirms my desire to become a dentist. Participation in medical research was a pivotal point in my career interests. While attending the University of Virginia, I assisted Dr. Constanze Rayhrer in Adult Respiratory Distress Syndrome (ARDS) research in the summer of 1995. The goal of the project was to assess pre-injury treatment with nitric oxide of an oleic acid induced acute lung injury using rabbit heart-lung models (Nitric Oxide Potentiates Acute Lung Injury. Critical Care Medicine, January 1997: 25: A39). I was able to help Dr. Rayhrer in animal sedation, surgery, blood gas analysis, and data gathering. The hands-on nature of the surgeries coupled with the scientific knowledge required to perform them sparked my curiosity. Working towards a degree in archaeology, I quickly arranged an independent study course the following fall to further explore medical science by researching the pathology of human remains. ...

Pros and Cons of a Federal System of Government Essay

Pros and Cons of a Federal System of Government - Essay Example Given the basic definition, a federal system of government consist of two or more levels of governments existing within an established territory governing through common structures/institutions with shared or overlapping powers prescribed by a supreme constitution (Shafritz, Edwin and Christopher, 2010). The central government is at the level of the sovereign state tasked with responsibilities of maintaining national security and conducting international diplomatic relations, covering the right of signing binding treaties. The central government is basically mandated to make binding laws for the whole federation; the power that local governments do not posses. Within its structure, the central government functions with ministries, departments alongside agencies in administering the federation. Federalism is thus a political as well as a philosophical concept that outlines how political power is divided or rather distributed to different levels of governments. The extent of division o f power between the levels of governance in a democratic nation may vary. However, the most vital powers relating to security and the stability of the entire union are granted to the center, with regional governments sharing subsidiary responsibility. ... In particular, the United States, Canada, Australia, Germany and Brazil are all examples of federal governments. With regard to the United States, federalism has been an ever evolving relationship between state governments and the federal government. From a system of dual federal system, the American governance structures have evolved to that of associative federalism. In the "Federalist No. 46," James Madison asserts that both levels of governments "are distinct agents and trustees of the citizenry, constituted with distinct powers." According to Alexander Hamilton, ("Federalist No. 28), both levels of government were constituted to exercise authority to the benefit of the citizens. That is to say, if in case the peoples' rights were trampled upon by either of the two, they could make use of the other level of government as the instrument of redress (Hamilton, Madison, and Jay, 1961). As with every system of governance, federalism as a model of governance characterized by sharing of power is not perfect, neither is it any close to achieving perfect harmonious relations among its components. As a system corrected through the ages to achieve its current status in the United States, it is an obvious fact that federalism has its merits and the disadvantages. One of the prime benefits of a federal system is the degree of autonomy granted to regional governments in deciding their local laws, in spite of being a part of a whole. In the US, every state has the authority to modify local laws to fit the local demands. The system is also advantageous with respect to degree with which governance is simplified to achieve the distribution of power. In effect, local problems are dealt with at the local level without letting them gravitate to the national level

Writing Assignment One Essay Example | Topics and Well Written Essays - 500 words

Writing Assignment One - Essay Example This is because numerous people then cited the result of that occurrence was due to the state’s laxity of not ensuring tight laws meant to limit manufacture, importation and selling of 150 military-style weapons (Bowman, 2013). Therefore, this incidence could not have occurred if the current tight laws were in place because some prohibit the access of firearms by a third party (Bowman, 2013). The number of people killed in Connecticut’s school incidence could not have totaled more than 20 people, if Lanza used lesser capacity magazine weapons. Since, the current gun Legislations would have limited both the type and magazines’ high capacities, which citizens ought to possess. For instance, the current Legislations upon their implementation, would have shunned possession of 150 military-style guns by the citizens, which Lanza used to unleash terror on the innocent people (Bowman, 2013). According to the incidence’s investigators, Lanza was capable of termina ting lives of twenty plus people within an extremely short period due to his powerful assault weapons. Besides, the current legislation could have helped shun Connecticut’s shooting due to the increase of constant security patrol in education institutions (The white House, 2013).